The start of anything is always difficult and this was no different. I think especially for Secure it was so important that we got off on the right foot. As I recognised the importance of a good first impression. Its funny cause even as i write this I still cant believe that Secure is actually a thing. That i finally took the step to take those ideas i used to daydream about and actually make them a reality. But i always said that if i ever did go through with it, that i was gonna give it my all and not cut any corners whatsoever. So if that was in my design process, my strive for quality, or even in the customers experience as a whole, every aspect had to have that stroke of excellence. When designing the Genesis A.F.G.N knit i knew that if i wanted to make something that would one day be seen as iconic, I had to firstly make sure the knit represented everything I wanted secure to be. It had to be classy, fashionable, obviously have the streetwear influence but also stand out as a statement on its own. And every decision made concerning the design had that in mind. The 'After God, Fear Nothing' phrase represents everything it took to get Secure out there, all the doubts I had to conquer and the steps it took to 'Unlock my Potential', hoping it inspires you to do the same. I am so proud of the response this drop received, seeing people appreciate the knit and style it, making it their own has even inspired me in so many ways. The community that we are starting to build with "The Secure Family" is something i am so excited to see grow and build, the sky is truly the limit.

So thats our start, glad with how its gone and hungry for more.

Speak to you soon.

Locksmith